ANDHIKA REZA SAPUTRA; DAMAYANTI; MAY RONI. SOCIAL MEDIA ADVERTISING, BRAND PACKAGING, DAN LIVE STREAMING SERTA DAMPAKNYA TERHADAP IMPULSIVE BUYING PRODUK PARFUM DI TIKTOK SHOP. Jurnal Kompetitif Bisnis, [S. l.], v. 4, n. 1, p. 62–78, 2026. DOI: 10.0120/jkb.v4i1.479. Disponível em: https://jkb.fisip.unila.ac.id.121-50-32-50.cpanel.site/index.php/jkb/article/view/479. Acesso em: 12 jun. 2026.