MELINIA; HARTONO; NUGERAHA, Prasetya. ANALISIS STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN PRODUK ON THE LIPS BLP X TUKU DI KALANGAN PENGGUNA BLP BEAUTY DI BANDAR LAMPUNG . Jurnal Kompetitif Bisnis, [S. l.], v. 4, n. 1, p. 44–61, 2026. DOI: 10.0120/jkb.v4i1.451. Disponível em: https://jkb.fisip.unila.ac.id.121-50-32-50.cpanel.site/index.php/jkb/article/view/451. Acesso em: 12 jun. 2026.