Bunayya, R. P., Sugiono, A., & Saptiani, F. (2021). THE ROLE OF INTEGRATED MARKETING COMMUNICATIONS ON PURCHASE DECISION (Survey on Creative Industry of Culinary Sub-Sector in Bandar Lampung). Jurnal Kompetitif Bisnis, 1(5), 8. Retrieved from https://jkb.fisip.unila.ac.id.121-50-32-50.cpanel.site/index.php/jkb/article/view/93